Investment
and Jobs

A new Premier Inn in Dorchester would create year-round jobs with opportunities to advance a career with the UK’s largest hotel business.

Premier-Inn-56-(1)

We are a long-standing investor and employer in the area, with a Premier Inn in the town already and other hotels nearby.

Our hotel in Brewery Square employs a number of staff and contributes millions into the local economy.

A new hotel in Dorchester will create the equivalent of around 30 full-time, year round jobs for the town. All Premier Inn team members are permanent employees who receive paid on-the-job training and have the opportunity to work towards structured apprenticeships. Our culture is to promote from within.

All recruitment and training is led by our in-house teams and we are particularly focused on encouraging people who are not currently working, in employment or training to join us.

If our planning application is approved, we would make a multi-million pound investment in the construction of the hotel, supporting jobs directly in and around Dorchester on and off site for the duration of the build.

Year-round economic contribution

We find that our hotels make a positive economic contribution to the communities they serve, as our guests go out to eat, drink, shop, visit attractions and generally make the most of the local area.

Our own research, based on 10,000 responses from our guests staying in leisure locations like Dorchester during summer 2020, is that the average guest spends £55 per night excluding accommodation costs. Of this expenditure, 60% (£29) was spent in the local area (within two miles of where our guests are staying).

Based on these figures and the predicted occupancy rate of Dorchester hotels, we anticipate guests of the Premier Dorchester hotel will result in millions of pounds per year in visitor expenditure in the local economy each year.

Our research also indicates that whilst a significant majority of the guests in the hotel during the peak season will be leisure visitors, there will also be business travellers year-round.

An estimated £11 million invested in the construction

Over 50 direct jobs created in the local area from the construction

Around 30 jobs created on-site once operating

Approx. £100,000 collected annually in business rates by Dorset Council